Value City Furniture

Chicago, Illinois

This is the first flagship location for Value City Furniture. Located at Elston and Fullerton, this location marks VCF’s entrance into a more urban and design-oriented market.  To appeal to their new target demographic, VCF asked OKW to entirely re-think the exterior design of their store.  This new store design features an epic glass wall opening into a large centralized atrium and completely re-imagines the display of their exterior signage and graphics. An oversized arch allows their signature red color to traverse the exterior and interior environments.