VIDEO: Krispy Kreme's Experience of the Future

Krispy Kreme’s Experience of the Future was the result of a six-month exploration into how architecture can shape the customer experience. The result is a store that embodies the iconic Krispy Kreme brand in a familiar, but inventive way. Our prototype design reinvents the traditional QSR experience through a combination of hyper-convenience and a dynamic interior.

We are fortunate to have Michael Ciurej, a designer, graphics guru, and aerial photography aficionado who enjoys taking his toys out for a spin to our projects. Check out our short video above to see the final buildout, and if you’re in the Detroit area, visit Utica and take home a box (or two) of delicious doughnuts.