In the winter of 2019, OKW finished a prototype store for Krispy Kreme in Utica, Michigan. The Experience of the Future, as it was called, was designed to capitalize on quick-service options, as well as customers looking for a reason to visit the store. When anything can be delivered to your door, retail locations need to captivate their customers to draw them in.
With our partners in design, Studio K, we created a concept that draws on nostalgia and modern innovations. The result, as articulated by a passing driver as we shot the video below, is “dope.”
See below for a project summary and drone flight around the finished retail store: